No one is better than Coca-Cola at having all of its communications, down to the very packaging, embody the brand promise of happiness and sharing.
Leo Burnett in Colombia had the latest clever idea in that department. It dreamed up a design for Coke’s plastic bottles featuring a cap that could only be opened when fit together with another bottle’s cap and twisted. Thus, you have to pair off to be refreshed.
I believe this is a great way to do ads, I love this video. Its fun and entertaining. It challenge the status quo, its not the usual boring TV ad. Watch it and follow this blog if you like it ;).